OkCupid said it will introduce a new matching system that allows users to search by vaccine status. “We have finally found the one thing that makes us all more attractive, a vaccination.” “People who display their vaccination status are 14% more likely to get a match,” White House coronavirus response adviser Andy Slavitt said Friday. Apps are also introducing filers so people can see who has received a vaccine as well as links on how to get one. The services will offer users stickers or badges to show their vaccination status. Or if you have a news story or tip-off, drop us a line at up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.Pfizer makes pledge to address COVID vaccine inequality, will provide 1B vaccines to poorer nations Have something to say on this? Share your views in the comments section below. The campaign, which launches on July 12 in the United States, will roll out globally over the next few months across an assortment of media platforms, including television, video on demand, streaming, Facebook, Instagram, and Snapchat. So it was fun to visually represent that truth and let that scenario play out in a fictional construct." "The app deletion phase of a relationship is a transitional one, and as such it can be a bit strange, all the while exciting.
For us, this campaign was fun to work on because we had so much combined experience with life on dating apps," Opinionated senior art director Cameron Sloane says. “The best advertising starts out of honesty and humanity. The new spots showcase the app’s ability to get its users off the app and out on great dates that lead to a relationship. Hinge wants to be the most effective dating app for singles looking for meaningful connections and is currently setting up a date every two seconds. The new spots are a part of Hinge’s ongoing Designed to be Deleted campaign and were produced in partnership with advertising agency, Opinionated. "It’s something so many of us have been able to do, and we wanted to tell that story.” But breaking up with your dating app is pretty fun," Hinge creative director Josh Yeston says. While it’s been a good journey, they finally met their perfect match, and it’s now time to say goodbye. The four new spots playfully feature daters sharing the news with their profile pictures that it’s time to break up.
Dating app Hinge has unveiled its latest international ad campaign that celebrates the ultimate moment all dating apps users long for - finally deleting their profile.
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